Category: Treasury Management
Scope: Purchase Badger.com domain using $300k from the treasury funds.
Objective: To determine community sentiment and approval to acquire badger.com from a strategic advisor who secured it for the DAO.
Strategic advisor, very early Badger and fellow community member, Arben Kane, through his own means has purchased the Badger.com domain. His intention in purchasing it was to transfer ownership to the Badger DAO. He acquired the domain for $300k USD and is willing to pass this cost to Badger with no markup in exchange for USDC from the DAO treasury. He has shared all documentation with the team proving his ownership and purchase price.
Outside of enhancing the reputation of the Badger brand as a whole, if we made Badger.com the home of Badger DAO it would further solidify our app as the trusted place to put Bitcoin to work. Especially as we expand to provide value to non-crypto native users, this will become an important piece to their first experience and the ability to quickly overcome common stigma that surrounds the cryptocurrency industry.
Furthermore, one word .COM domains themselves are valuable assets and there are entire business models that are based on the ability to buy domains like this, increase it’s value through a variety of means and then resell it. This wouldn’t be the intention I suggest for the DAO but it speaks to the ability to appreciate the assets value which I think simply being the home of Badger app will immediately do so.
As you can see today the domain is not even picked up by domain/website ranking websites like similarweb.com.
For comparison and not suggesting this is our benchmark since they are a top 1000 website globally but take a look at Coingecko.
Badger.com will quickly increase the value across all these categories (daily traffic, referring websites, search engine optimization etc.) In turn at a very surface level this should increase the domains value.
Also, I think this is a very good price for the domain. In working with brokers I was quoted between $450-500k as the middle men needed to take their cut. Arben acquired the domain directly from the owner through past relationships with him. To put it into perspective Sushi.com was recently purchased by the Future Fund team on behalf of Sushiswap. The last quoted price on domaingang.com for Sushi.com was $1.9M.
What would we do?
We would redirect all badger.finance traffic to badger.com.
Upon passing snapshot, $300k in USDC from the treasury will be transferred to Arben Kane in exchange for ownership of the domain. The core team will verify and handle all matters associated with the transfer.
As requested by the community in regards to the Badger.com purchase. See attached invoice Arben received from the original seller of the domain which outlines the amount he paid.
If you are in favour of using $300k USDC from the treasury to acquire badger.com then vote “for” and if you are not in favour vote “against”.
Please share your feedback and guidance.