This is a great idea branding and rebranding add a lot of value to a product 
.io is horrible for SEO whereas .com is the king. Iāve hosted on both, and itās night and day difference.
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lol really hahahahaha so if you dont own .com you are dead so most projects in the space will be dead then and nobody should have another domain that is not .com lol this is hilarious hahahaha from now on you should only invest in projects that have a .com domain lol
Thinking about how bad of an idea this is right nowā¦ how can this domain be more important that say adding dev manpower. We can add a couple heads with an annual salary for this amount that is going to generate waaaaaaay more value to the protocol than a .com. This makes no sense
300k isnāt the limiting factor to hiring more people.
If you have anyone you recommend, send them to the team.
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I did not make the claim that you would be dead in the water. I did make the claim that .com yields a ton more traffic and SEO as a result of it being a primary TLD.
Letās keep it constructive and positive in the thread!
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Iām afraid of saying something that has already been discussed in another forum, so apologize if thatās the case as only now Iāve decided Iād like to be more involved. My main concern is Digg, so Iād argue all available resources should be going on that direction. - Or the reality is that that situation is taken care of? I say that not only from a self preservation point of view as I myself am a holder since its inception, but because - since weāre talking about the strength of the brand - a lot of marketing effort was put on its launch. If the token turns out to be a failure Badgerās reputation will suffer a fall. Maybe a small fall, I donāt know, just raising a concern, and trying to answer your question. So the very long and winded answer is: it depends on how bad the situation is looking for Digg - if thatās taken care of and its just a matter of being patient, then I do believe in the benefits for the brand, specially since weāre catering to Bitcoiners and Newcoiners (is that an actual term?).
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Agreed. Having a stronger brand for BadgerDAO only helps DIGG.
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If people really want to see the documentation, mint it as an NFT and airdrop :- )
Would make interesting dao marketing news in itself ā¦
Full support. We need to consider Badgerās TVL and the value of SEO when we make this decision. That being said, long-term, this is a smart investment in Badger. It is also not as great an expense as it might appear on first glance given the liquidity flowing through this project.
However, I do think since we are acquiring a domain that could be used for benefiting wildlife, maybe we should consider in the future some kind of philanthropic efforts to benefit ārealā badgers? Many orgs allocate a percentage of profits to charitable causes. It would be really cool if we did something for real, wildlife Badgers and could be a good PR move for Badger DAO as well.
Iām sure some will think thatās silly, but we got to think different if weāre going to be different.
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Iām inclined to say this: if Sushi did it, and you guys are proposing we should do it, maybe that in and of itself should be a sign that its worth it, since both protocols have been so successful thus far. And I donāt believe a community member who has enough wealth to buy a domain for 300k, and whoās been here since the beginning, would be doing it for a quick buck. Ok, Iāll vote yes.
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I do like that idea. I actually thought the same thing earlier to day. Iād vote yes for this.
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You greatly underestimate the power of marketing.
The key is obtaining users with an already great product. The Devs will follow to improve that product.
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Hi folks -
Wanted to share my thoughts as to why Iām voting yes for this BIP.
IRL Context & Heuristics
I work at a high growth tech startup thatās scaled our user base from X,000 to 1m+ users over the course of 4 years. We were a single product company for a majority for most of our existence (single revenue stream), and since have introduced another product to the market (now multiple revenue streams). Weāve also undergone multiple brand shifts in the past couple years and have expanded our target audience multiple times
What We Know About Badger To Date
- The DAO is largely a single product organization (DIGG)
- The DAO produces ~$100k USD daily in revenue
- The DAO has an annualized revenue of $30m+ USD
- Badger will soon be a multi-product organization, and likely to generate more revenue
- Acquiring the domain would be $300k USD, or <1% of annual revenue
Some Common Against Points Worth Addressing
DeFi users donāt care about domain extensions
True! However, the purpose of brand shifts, new messaging, etc., is never to target your existing user base. The purpose is to expand your user base, and reach an audience youāre not already interacting with. Yes, bringing existing defi users to Badger is awesome, but we also know a supermajority of bitcoin/crypto users are not in defi. Twitter is an echo chamber, and crypto twitter specifically is even more of a bubble.
Why donāt we just hire more devs, give to charity, etc
Also good questions, but mind you, large investments are made on the premise of future growth, not to solve for point-in-time needs. The purpose is to drive new incremental traffic to Badger over (what we all hope to be) several years. This means exponentially more revenue for continuing to grow teams and reduces the opportunity cost of charitable work. Conversely, bringing too many products to market at once can also be detrimental. Majority of UX research suggests features/products are best adopted several months apart so users can internalize and differentiate.
So and so paid way less for their domain
Unless said organization is in the same space, targeting the same audience, offering the same products, this is a moot point. Apples to oranges. Comparison only works if youāre operating within the same parameters.
Donāt get me wrong, Iām all for more spare capital, more dev work, etc., but I see a comparatively nominal point-in-time purchase as means to all of these ends.
I also agree with the against crowd that this process is fairly backwards (I.e. the BIP shouldāve came before the purchase was made so thereās not any notion of pressure), but as has @Spadaboom said, the funds are not spent and the DAO can vote against, and this becomes a nonevent. But, we have the situation as it stands.
Not affiliated with the Badger team, and have large exposure to the protocol FWIW.
I think this discussion is really healthy and is a prime example of how a DAO should operate. Happy to further discuss this with anyone. 
Thanks!
Dev
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$300,000 for a domain, badger.com?
Itās the First Stupid Idea Iāve heard in Badger community 
we already made badger.finance our identity, why we need another domain?
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compare to this, I would rather like to see something could really stronge the price, both $badger and $digg are weak now, and the $claws? still didnāt see it.
$digg is almost hurting every long time holders.
donāt drunk, keep clean of your drain, which seems you guys are loosing.
I prefer badger.finance. Very outstanding domain.
Itās not the .com era, itās .finance era.
Pls keep badger.finance as the brand!
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So fucking cool getting to buy the domain. We were already headed to the moonā¦ now badger is gonna get there even faster! Happy to be part of this amazing time.
lol thats simply not true i consulted my bf who is seo expert and he says this is just bs hahaha lol so keep it constructive is not to lie lol
donāt do us dirty with the single product call out thoughā¦we got at least twoā¦and more SOON 
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