GM Badger Community,
We hope to become the honorary Tweetooor for eBTC! As the current managers of BadgerDAO’s Twitter, we aim to bring the same success to eBTC.
We’re Impact3, a Canadian-born, crypto marketing agency. Our small team of crypto-obsessed marketers has worked with top names like Bankless, Overpriced JPEGs, and Lark Davis.
We’re also the team that owns and runs Milk Road — a crypto newsletter read by hundreds of thousands of crypto enthusiasts looking to navigate this space successfully.
Since March 2024, we’ve been running the BadgerDAO Twitter account — you can read about our 3-month accomplishments here.
Okay… So why should you consider Impact3 to also run the eBTC Protocol account on X?
1/ Because finding good marketers who have their pulse on crypto and understand the lingo and the narratives, is damn hard — and we do it better than anyone else.
2/ We’ve been working with the BadgerDAO team for months, understanding the goals and mission of the organization. By choosing us, you avoid the hassle of onboarding a new team and getting them on the same page.
3/ We already manage BadgerDAO’s X account, enabling seamless integration and streamlined efforts for eBTC at a lower cost.
Yes, at a lower cost! Thanks to our existing relationship we can be flexible and offer a discount (more on that below).
4/ Managing both BadgerDAO and eBTC allows Impact3 to work faster and maintain consistency across both accounts, which is harder to achieve with two separate teams.
Here’s what we’re looking to achieve by managing the X account for eBTC:
- Brand Voice: Establish a consistent and authentic brand voice (1-pager) for eBTC, distinct from BadgerDAO.
- Brand Awareness: Increase visibility of eBTC among DeFi enthusiasts and BTC investors.
- Audience Engagement: Foster interaction with the community through engaging and relevant content.
- Analytics and Reporting: Regularly analyze performance metrics to refine strategies and report progress.
- Community Building: Build a sense of community around eBTC through active engagement and relevant conversations.
In case you haven’t already, meet the team:
Jay Hamilton — Co-Founder of Impact3, specializing in brand building, customer acquisition, and strategy to help clients tell engaging stories and reach more customers.
Raul Chisluca — Social Media Lead at Impact3, with over 2 years of experience as a copywriter and social media manager, focusing on driving action and creating virality.
Diana Badea — Social Media Manager at Impact3, creating crypto/web3 content for over 2 years, she knows how to make content go viral.
P.S. You’ll hear from these three regularly, but we have a team of 20+ who could contribute indirectly to eBTC’s growth.
Now… What can we deliver for eBTC? We’ve put together 2 options:
Important note: These are lower fees than we usually charge because BadgerDAO is already a client — this allows us to be more flexible and offer a discount for eBTC specifically.
Option 1: $3,000/month
- Minimum 5 Posts/week. Topics:
- Product Highlights: eBTC utility and use cases.
- Success Stories: Real-life user benefits.
- Performance Metrics: Updates on eBTC TVL, DAUs, volume etc…
- Integration Updates: Announcing new partnerships and integrations.
- Amplified Content: Share relevant content from the BadgerDAO account.
- Engagement & Interaction w/ Other Accounts — 30 minutes/day
- Respond to comments on our own posts
- Repost positive community feedback.
- Engage with influential accounts.
Option 2: $5,000/month
- Minimum 10 Posts/week. Topics:
- Product Highlights: eBTC utility and use cases.
- Success Stories: Real-life user benefits.
- Performance Metrics: Updates on eBTC TVL, DAUs, volume etc…
- Industry Metrics: Share growth of the DeFi industry (TVL, DAUs, volume etc…)
- User Guides & Tutorials: Step-by-step guides (threads) and FAQs regarding eBTC Protocol
- Integration Updates: Announcing new partnerships and integrations.
- Amplified Content: Share relevant content from the BadgerDAO account.
- Engagement & Interaction w/ Other Accounts — 1h/day
- Respond to comments on our own posts
- Repost positive community feedback.
- Engage with influential accounts.
- Monthly Twitter Spaces
- Impact3 will plan, market and host a monthly Twitter Space covering the latest developments regarding eBTC Protocol.
- BadgerDAO will assign one person to actually come on the Space and present it.
Included in both options:
-
Tracking & Reporting
- Weekly data tracking of key metrics.
- Bi-weekly reviews with eBTC team.
- Regular performance reviews to optimize content strategy.
- Setup of a content calendar including a comprehensive CRM of ideas for posts.
- Detailed calendar showing best and worst performing content.
- Seamless whitelisting system for repurposing top-performing posts.
-
Customer Support System Set-Up & Management
- System Creation:
- Work with the product team to redirect customer service queries.
- Manage all queries according to the system.
- System Creation:
Timeline & Terms
- Proposed Start Date: July 1st, 2024.
- Payments: Monthly fee due at the beginning of the month.
- Commitment: 3-month minimum, 30 days notice for termination thereafter.
- Ownership:
- All content created is owned by eBTC.
- eBTC is responsible for storing all provided content.
For more details regarding this proposal, please check out this page.
