GRANT PROPOSAL - GM From the Next eBTC Tweetoooors

GM Badger Community,

We hope to become the honorary Tweetooor for eBTC! As the current managers of BadgerDAO’s Twitter, we aim to bring the same success to eBTC.

We’re Impact3, a Canadian-born, crypto marketing agency. Our small team of crypto-obsessed marketers has worked with top names like Bankless, Overpriced JPEGs, and Lark Davis.

We’re also the team that owns and runs Milk Road — a crypto newsletter read by hundreds of thousands of crypto enthusiasts looking to navigate this space successfully.

Since March 2024, we’ve been running the BadgerDAO Twitter account — you can read about our 3-month accomplishments here.

Okay… So why should you consider Impact3 to also run the eBTC Protocol account on X?

1/ Because finding good marketers who have their pulse on crypto and understand the lingo and the narratives, is damn hard — and we do it better than anyone else.

2/ We’ve been working with the BadgerDAO team for months, understanding the goals and mission of the organization. By choosing us, you avoid the hassle of onboarding a new team and getting them on the same page.

3/ We already manage BadgerDAO’s X account, enabling seamless integration and streamlined efforts for eBTC at a lower cost.

Yes, at a lower cost! Thanks to our existing relationship we can be flexible and offer a discount (more on that below).

4/ Managing both BadgerDAO and eBTC allows Impact3 to work faster and maintain consistency across both accounts, which is harder to achieve with two separate teams.

Here’s what we’re looking to achieve by managing the X account for eBTC:

  1. Brand Voice: Establish a consistent and authentic brand voice (1-pager) for eBTC, distinct from BadgerDAO.
  2. Brand Awareness: Increase visibility of eBTC among DeFi enthusiasts and BTC investors.
  3. Audience Engagement: Foster interaction with the community through engaging and relevant content.
  4. Analytics and Reporting: Regularly analyze performance metrics to refine strategies and report progress.
  5. Community Building: Build a sense of community around eBTC through active engagement and relevant conversations.

In case you haven’t already, meet the team:

Jay Hamilton — Co-Founder of Impact3, specializing in brand building, customer acquisition, and strategy to help clients tell engaging stories and reach more customers.

Raul Chisluca — Social Media Lead at Impact3, with over 2 years of experience as a copywriter and social media manager, focusing on driving action and creating virality.

Diana Badea — Social Media Manager at Impact3, creating crypto/web3 content for over 2 years, she knows how to make content go viral.

P.S. You’ll hear from these three regularly, but we have a team of 20+ who could contribute indirectly to eBTC’s growth.

Now… What can we deliver for eBTC? We’ve put together 2 options:

Important note: These are lower fees than we usually charge because BadgerDAO is already a client — this allows us to be more flexible and offer a discount for eBTC specifically.

Option 1: $3,000/month

  • Minimum 5 Posts/week. Topics:
    • Product Highlights: eBTC utility and use cases.
    • Success Stories: Real-life user benefits.
    • Performance Metrics: Updates on eBTC TVL, DAUs, volume etc…
    • Integration Updates: Announcing new partnerships and integrations.
    • Amplified Content: Share relevant content from the BadgerDAO account.
  • Engagement & Interaction w/ Other Accounts — 30 minutes/day
    • Respond to comments on our own posts
    • Repost positive community feedback.
    • Engage with influential accounts.

Option 2: $5,000/month

  • Minimum 10 Posts/week. Topics:
    • Product Highlights: eBTC utility and use cases.
    • Success Stories: Real-life user benefits.
    • Performance Metrics: Updates on eBTC TVL, DAUs, volume etc…
    • Industry Metrics: Share growth of the DeFi industry (TVL, DAUs, volume etc…)
    • User Guides & Tutorials: Step-by-step guides (threads) and FAQs regarding eBTC Protocol
    • Integration Updates: Announcing new partnerships and integrations.
    • Amplified Content: Share relevant content from the BadgerDAO account.
  • Engagement & Interaction w/ Other Accounts — 1h/day
    • Respond to comments on our own posts
    • Repost positive community feedback.
    • Engage with influential accounts.
  • Monthly Twitter Spaces
    • Impact3 will plan, market and host a monthly Twitter Space covering the latest developments regarding eBTC Protocol.
    • BadgerDAO will assign one person to actually come on the Space and present it.

Included in both options:

  • Tracking & Reporting

    • Weekly data tracking of key metrics.
    • Bi-weekly reviews with eBTC team.
    • Regular performance reviews to optimize content strategy.
    • Setup of a content calendar including a comprehensive CRM of ideas for posts.
    • Detailed calendar showing best and worst performing content.
    • Seamless whitelisting system for repurposing top-performing posts.
  • Customer Support System Set-Up & Management

    • System Creation:
      • Work with the product team to redirect customer service queries.
      • Manage all queries according to the system.

Timeline & Terms

  • Proposed Start Date: July 1st, 2024.
    • Payments: Monthly fee due at the beginning of the month.
    • Commitment: 3-month minimum, 30 days notice for termination thereafter.
    • Ownership:
      • All content created is owned by eBTC.
      • eBTC is responsible for storing all provided content.

For more details regarding this proposal, please check out this page.

i think it makes total sense to have all marketing under one roof! you guys are already familiar with the badgerdao ecosystem and the web3 space as a whole.

when it comes to the two options offered, what is the current exact arragement? i feel there is a lot of redundancy between the different accounts (eg retweets), and going for the 10 posts a week might be a bit much. id rather see a healthy synergy between the different accounts, instead of having a lot of tweets go out from both accounts in parallel.

having said that, i do wonder if the (to be released) grants program is the best fit for this, or whether it would make more sense to simply extend your existing agreement.

1 Like

My honest thought is 1. why is there not 1 or 2 more options; One other well known marketer and impact makers is Carlos from Web3beach but I think we should see at least one other proposal.

As a side note, I used to lead the spanish translation efforts (initially free of charge) then received some monetary grants from the DAO, then new posts became less frequent and well the dao underwent a whole lot of changes since the bdigg days.

My current time commitments do not allow to be full time in this translation efforts again. With badger coming alive with ebtc, its crucial this info is translated and marketed appropriately to LATAM and Europe, if anyone on this forum is also a spanish speaker and would like to help on this translation/latam marketing work, feel free to dm me and get you involved so that this ebtc news are diseminated across cultures/twitter/medium/etc.

Spanish twitter: BadgerES

Discord username: morazan_ca

3 Likes

Hey Gosuto.

You can find the full proposal here.

Current deliverables for BadgerDAO are mentioned in Option 1

As for extending our current agreement instead of going through the grants program, we’re totally cool with that. Whatever works best for you.

sent you a friend request.

this proposal was accepted as part of the existing engagement that impact3 already has: TCD #59 - eBTC Twitter Management by Impact3 :champagne: