Hi everyone!
Impact3 here - the BadgerDAO & eBTC tweetooors.
We’re excited to share a detailed report on the achievements and outcomes of our collaboration.
Our goal has been: driving awareness and adoption for BadgerDAO and eBTC, leveraging creative strategies to strengthen the brand and engage the community.
Here’s a brief summary of the work we’ve done to support BadgerDAO & eBTC over the last 8 months:
By the Numbers
- Total Posts: Over 1,000 posts and countless replies sparking conversations.
- Meetings Held: 18 strategy sessions (or roughly 18 hours of brainstorming, banter, and strategy sessions).
- Kickoff Workshop: A 2-hour workshop with the Badger team at the start of our collaboration to identify our ideal customer persona. This deep dive laid the groundwork for building the Brand Voice Guide that shaped our communication strategy.
- Total Impressions:
- BadgerDAO: 2M impressions
- eBTC: 230k impressions
- Engagements:
- BadgerDAO: 15.2K likes, 2.5K reposts, 3.1K replies, 450 bookmarks, and 139 shares
- eBTC: 2k likes, 313 reposts, 443 replies, 126 bookmarks, and 5 shares
Content That Performed Best
- Top Tweets That Stole the Spotlight:
- BadgerDAO’s charts and eBTC/DeFi threads ignited conversations.
- eBTC posts about liquidity rewards and minting incentives captured attention.
- What Clicked with the Community:
- Clear, engaging language that simplified complex concepts with charts and threads.
- Creative campaigns, including AI-generated Bitcoin art like this one, which added a fun and imaginative touch.
- Educational content like weekly threads on how eBTC works, building trust and understanding.
What We’ve Built Together
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Established a Distinctive BadgerDAO Brand Voice Guide
We created a strong, unique Brand Voice Guide for BadgerDAO to enhance its presence on Crypto Twitter.
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Badger Governance and Utility Guide
We developed a comprehensive resource for the community, showcasing how they can get involved in governance and use $BADGER tokens in DeFi.
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Superside x Badger Brand Document
Partnered with Superside to craft a brand document articulating BadgerDAO’s identity and values for consistent representation across platforms.
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Creative Content for Every Audience:
- A growing library of memes and GIFs designed to connect with the web3 community in a relatable way.
- Here’s a sneak peek!
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Collaborating with Key Opinion Leaders (KOLs):
- Reached out to 90+ DeFi influencers to build relationships and amplify our message.
- Created an easy-to-digest 1-pager to empower influencers to share eBTC’s value with their audience.
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Engaging the Community & Partners:
- Monthly Spaces for direct interaction and updates.
- Active replies to users and other major accounts, ensuring more eyes on our content.
- Maintained relationships and coordinated launches with key ecosystem partners like Chronicle, Code4rena, Gitcoin, Lido, tBTC etc, through announcements, shared content, replies. These efforts highlighted alignment, promoted joint initiatives, and reinforced synergies across the DeFi space.
What’s Next?
To dive deeper into these achievements and our detailed strategies, please check out the full report here: BadgerDAO <> Impact3 achieved milestones
We look forward to continuing to build BadgerDAO’s future & eBTC adoption together!